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Customer Lists

Customer lists are a way to group customers. These lists are used across the platform for a variety of use cases, for example when creating special offers for a particular group of customers.

See standard list.

Automatically includes every customer who has opted-in for marketing / newsletter.

Automatically keeps a list of customers who bought a particular product or products. Tech support is required to manually configure the SKU for such a list.

See standard list.

Automatically includes customers with reward card.

Generated from an eCRM segment once a day.

Arbitrary list of manually selected customers.

Same as Standard, but Customer Agents can edit these via Contact Centre.

Includes customers with email domain suffix .ac.uk.

Automated includes customers subscribed to a particular sku. If the sku is defined as null, this list will automatically include all customers with any subscription on the site.

Use the Search by Name, ID or Type search bar at the top left to filter your view of the existing customer lists.

Screenshot of customer lists landing page

Click on a particular list to view the list details.

Screenshot of customer lists details sidebar

Click on the New Customer List button at the top right of the screen. Enter your customer list name, the list type and the relevant details. Click Save once ready.

Screenshot of create customer list panel

There are two ways to add customers to a standard customer list:

You can upload a CSV file containing customer IDs or email addresses. The CSV file should contain one entry per line.

Important: CSV upload replaces the entire list. Each time you upload a CSV, it overwrites all existing customers in the list. It does not add to the previous list — it replaces it entirely. If you need to build a list from multiple sources, combine all customer IDs into a single CSV file before uploading.

You can add individual customers one at a time by entering their customer ID in the “Add customer” field.

This operation appends to the existing list — it will not remove any customers already on the list.

Spreadsheet software may silently truncate your data. Applications such as Microsoft Excel and Apple Numbers have a row limit of approximately 1,000,000 rows. If your customer list exceeds this limit, the file will be silently truncated when opened and re-saved — customers beyond the row limit will be lost without any warning. To avoid this:

  • Use a plain text editor (e.g. Notepad, VS Code, Sublime Text) to prepare or verify large CSV files.
  • Avoid opening large CSV files in Excel or Numbers before uploading.
  • If you must use Excel, verify the row count matches your expected number of customers before saving.

Click on a particular list to view the list details. Make your changes, then click Save.

Screenshot of customer lists details sidebar